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✌ our people

The product is the people.

Tools change every quarter. Good people compound forever. Here's who actually does your work — no bait-and-switch, no juniors hidden behind senior faces in the pitch.

Twelve humans, zero interchangeable parts.

Placeholder names for now — but the roles, experience, and superpowers are real. Every one of these people talks to clients directly. That's the whole point.

☾ Strategy & Analysis

[Name Placeholder]

Lead Business Analyst · 8+ yrs

How they help you: Runs your discovery, owns your roadmap, and translates between your stakeholders and our builders. Has led delivery across healthcare, energy, auctions, and B2B services.

experience: requirements engineering · stakeholder workshops · Power BI · Azure DevOps · agile delivery
superpower: asking the question nobody wanted to

[Name Placeholder]

Business Analyst · 5+ yrs

How they help you: Turns messy stakeholder conversations into clean user stories and acceptance criteria your build team never has to question. Keeps scope honest sprint after sprint.

experience: user stories & epics · process mapping · UAT coordination · SQL · client demos
superpower: writing specs that survive contact with reality

[Name Placeholder]

Business Analyst · 4+ yrs

How they help you: Your day-to-day contact during delivery — tracking decisions, unblocking questions, and making sure what was agreed is what gets shipped.

experience: backlog management · client comms · reporting · documentation · QA support
superpower: nothing falls between the cracks, ever

☼ Design

[Name Placeholder]

Senior UI/UX Designer · 7+ yrs

How they help you: Leads research and design direction. Prototypes in week one, tests with your real users, and builds the design system your product grows on.

experience: user research · Figma · design systems · usability testing · accessibility
superpower: making complex things feel obvious

[Name Placeholder]

UI/UX Designer · 4+ yrs

How they help you: Sits inside the build team so design decisions get made next to engineering reality. What gets mocked up is what actually ships.

experience: interface design · prototyping · component libraries · handoff & QA
superpower: pixel care without pixel preciousness

✿ AI & Engineering

[Name Placeholder]

Lead AI Engineer · 6+ yrs

How they help you: Architects your AI features — model selection, fine-tuning, agent design — and knows when the honest answer is "you don't need AI for this."

experience: LLM integration · fine-tuning (LoRA) · NL-to-SQL · MCP servers · Azure & Vertex AI
superpower: knowing when NOT to use AI

[Name Placeholder]

AI Engineer · 4+ yrs

How they help you: Builds your agents and automation pipelines with human-in-the-loop controls — so every workflow knows when to stop and ask a person.

experience: n8n · API integration · agentic workflows · prompt engineering · evaluation
superpower: automations that fail gracefully

[Name Placeholder]

Full-Stack Engineer · 6+ yrs

How they help you: Builds your product with AI pair-builders at full speed — then reviews every line personally. Demos their own work to you every week.

experience: React · .NET · Node · SQL Server · CI/CD · cloud architecture
superpower: shipping on Fridays without fear

[Name Placeholder]

BI & Data Engineer · 5+ yrs

How they help you: Builds the semantic models, pipelines, and dashboards your decisions run on — for industries where the numbers have to be right the first time.

experience: Power BI · paginated reports · SQL views · Microsoft Fabric · data modelling
superpower: finding the story in the spreadsheet

♡ Support & Care

[Name Placeholder]

Senior Application Support Engineer · 6+ yrs

How they help you: Owns your system after launch — monitoring, incident response, and the monthly improvement rhythm. Knows your product like the people who wrote it.

experience: incident management · monitoring & alerting · SQL debugging · SLA ownership
superpower: calm, at all times, under all conditions

[Name Placeholder]

Application Support Engineer · 3+ yrs

How they help you: The person who picks up at 9am Monday when something breaks — and who already knows your system, because they've been in it since launch.

experience: ticket triage · root-cause analysis · user support · release verification
superpower: turning "it's broken" into "it's fixed" fast

[Name Placeholder]

Delivery & Client Success · 5+ yrs

How they help you: Not an account manager — a delivery partner. Keeps the rhythm honest: weekly demos happen, decisions get logged, and you always know where things stand.

experience: delivery coordination · client onboarding · reporting cadence · feedback loops
superpower: you always know exactly where things stand

Happy people build better software.

This isn't a perk page. It's the operating model. When the team isn't burned out, churned out, or hidden behind account managers, the work shows it.

No middlemen

You talk to the people doing the work. Questions get answered by whoever knows, not whoever's assigned.

AI as amplifier

Every person here uses AI daily — to move faster, not to be replaced. Judgment stays human.

Craft over churn

Small team, long relationships. The person who starts your project finishes it.

Honest by default

If something's a bad idea, we'll say so — even when it costs us billable hours.

What we believe.

Peace with reality

Honest estimates, honest status, honest tradeoffs. We'd rather disappoint you in week one than surprise you in month six.

Grow things, don't assemble them

Products are gardens, not monuments. Launch is the beginning of the interesting part.

Light over heat

Clarity beats cleverness. In our code, our decks, and our conversations with you.

People first, always

Yours and ours. Software is made by people, for people. Everything else is tooling.

Want these people on your thing?

Start a project